Google is preparing its search engine for more competition by removing the ads that are used to show search results, including those that feature people who have gone to jail.
The news comes after the Australian Federal Police launched a crackdown on fake news and “fake news aggregators” and urged people to “think twice” before sharing links that contain “fake content”.
The Australian Federal Government is currently examining the “impact of this type of activity on the operation of the Government of Australia”, and is asking for public feedback on its proposed rules.
The Federal Government has been working to improve public understanding of the law in Australia and around the world and has set up a “public consultation process” on its plans.
It has also set up an “Information and Communication Technology (ICT) Working Group” to work with organisations to develop and implement a “robust” and “robocalled” approach to online advertising and “targeted advertising” on social media.
The Government is looking to the internet giant for guidance on the types of advertisements it should be targeting, how it should structure its ads and what it should do with information it has collected about its users.
“We are aware of a number of ways in which advertising is being served in the digital space that we believe are undermining trust in the system,” the Federal Government said in a statement on Wednesday.
“These types of practices have the potential to negatively affect trust in government.”
It said that, over the past year, “it has become clear that misinformation is increasingly being disseminated online” and that there was a “continuing trend of people reporting false information as fact”.
“The Government recognises that many people may believe that they are being targeted by the Government, particularly in relation to the issue of false or misleading information, and we recognise that this type on the internet is also a concern to the public,” the statement said.
The Australian Electoral Commission has also been working on its own guidelines, which will “provide further guidance on how to effectively conduct targeted advertising”, and has also asked for public input on how the Government should approach the issue.
The ABC understands the ABC is also preparing to remove links to content that contains “fake information” in its search index, and will consider whether to delete links that include links to stories from the BBC, which are not based in Australia.
“In a bid to protect people’s trust, we will be seeking public feedback and suggestions on the changes that will be made to our search results in the coming months,” the ABC said.
“The search results on this site are for the sole purpose of delivering relevant and relevant search results.”
In a statement to the ABC, Google said it had a “broad range of advertising strategies” for targeting ads.
“Many of our users have flagged to us that they believe they have been targeted by fake news, fake news aggregator websites and fake news stories, and that they would like to remove these ads from the search results,” the company said.
It said it is working to “ensure the quality of the search result pages”, and “to ensure that we comply with all applicable laws and regulations” in the future.
Topics:internet-culture,search-and-seizure,internet-technology,advertising,law-crime-and-(prosecution),federal-government,government-and.govt-and–politics,corporate-governance,media,government—politics,australia,act,canberra-2600,act-1806,aest,sydney-2000,newcastle-2300,melbourne-3000,vic,aus,port-sydana,ayr-2501First posted May 08, 2019 07:52:14Contact Lisa Della CosaMore stories from Australia